For Ross and his manufacturing business the economic downturn of the last couple of years has been tough. The company was forced to lay off its marketing coordinator. The whole company has streamlined its functions and managed to hold its market share. After a diligent strategic planning session, Ross and his team are ready to enter a new market that has great potential. They’re hesitant to hire a marketing person full-time, unsure what the future holds, but know they need help.
came in, learned about the company, and assessed their needs. Jointly, we determined they only needed about 40 hours a month to do a variety of marketing work.
Thanks to the arrangement, Ross and his company have marketing expertise on board again, without taking on another employee.