Susan and Beth have had their kitchen design business for four years. They’ve used freelancer designers for various pieces of their marketing. Now, they’re ready to expand into a new market and need a more formal marketing plan – one that has the ’zing’ they are hoping to interject into their business. Unsure of how to bring the pieces together or where to start, they turned to Marketzing for assistance.
Thoroughly assessed Susan and Beth’s existing marketing efforts compared with their business goals. We developed a plan to evolve some pieces tailored to their new market while keeping those that would work as is. The plan included gradual updates that didn’t overwhelm their budget. We also put a simple and easy system in place to measure leads in their sales process every time.