Brian leads the sales team at a 12-year-old regional technology company with 100 employees. The company has an administrative assistant providing sales support, but is needed someone to develop the marketing strategy and materials to take sales efforts to the next level. The company needs high-level expertise, but on a contract basis.
Worked with Brian and his team to develop a strategic plan for messaging to support their sales efforts. We also developed a system to keep tabs on how consistently marketing pieces were being used.